- Posted by Adam Smith
- On September 11, 2018
Adviser PR is delighted to announce that we’re now working with Time Financial Planning as part of a campaign to raise the company’s profile across the Wokingham area.
Over the coming months we’ll be writing and disseminating a regular feed of highly focused columns and Q&A pieces designed to speak to Time’s core market.
The content will appear in The Wokingham Paper, which circulates in the target area, as well as online and across multiple social channels, including Instagram and Facebook.
We examined the readership of The Wokingham Paper and established that the demographic was older and had above average income and assets – an ideal fit for Time’s brief.
We then started crafting the content with these people in mind. Equally, each piece will focus on Time’s core business proposition, namely care fees planning, inheritance tax mitigation and investment advice.
Time, a well-established company within the Wokingham Borough, has traditionally used lead generation sites and referrals to attract new clients.
But they wanted to broaden their marketing efforts to reach people that may otherwise be unaware of their services and, as a result, partnered with Adviser PR.
After an initial informal chat at Reading’s Madejski Stadium, we sent Time a detailed proposal which after a few tweaks was agreed upon.
We then talked through Time’s specific requirements in detail and drilled down to establish how we could appeal to their target clients. We then worked through a series of content ideas before starting work on the final copy.
The first piece, a column detailing how people can make provision for care fees using an immediate care plan, was published in The Wokingham Paper on September 6, 2018.
Running alongside this was a paid for advert for Time which Adviser PR managed to secure at a significant discount.
From now on there will be either a column or Q&A in the paper, together with an advertisement, to ensure maximum coverage. Adviser PR is also promoting the coverage through its social media channels.
And the cost of all this? It may well surprise you!
It doesn’t matter how big or small your company is, or even if you’re a start-up about to launch, we can work with your budget to ensure your message is heard by the right people.
We’re also extremely flexible and are happy to work on either an ad-hoc basis, such as a one-off press release, or establish a long term partnership.
If you’re an adviser looking to increase your client base then please give us a call on 07543 195476 or email firstname.lastname@example.org.
Alternatively, if you run another type of business and would like help with your PR, please contact our parent company, Topline PR Ltd.