- Posted by Adam Smith
- On April 17, 2019
Lead generation services such as Unbiased and VouchedFor have exploded in popularity in recent years making them a fantastic source of new business for advisers.
As a result, it’s crucial that your profile stands out from the crowd and sells you and your proposition to potential clients.
So here are some top tips on how to make your profile sparkle:
A fully completed profile
This may be obvious, but it’s perhaps the most important. Complete all sections with care and thought to present the best possible impression to potential clients.
Write and rewrite and get someone else to look over the final version before it goes live. It’s amazing what a fresh set of eyes will spot.
Check your spelling and grammar
Make sure you thoroughly check the spelling and grammar of your carefully constructed prose.
Nothing puts customers off more than content riddled with typos. This goes for your website and marketing materials as well.
You should also avoid technical jargon as well. You’ll only confuse people – or send them to sleep – so keep it clear and simple.
A picture tells a thousand words
Use a recent, professionally taken picture of you or your team, preferably smiling.
Poor quality, blurred images are a big turn off to clients because it smacks of unprofessionalism.
Expert photography costs money, but it’s worth it in the long run. You can use the session to get some pictures taken for your website as well.
You may feel awkward asking clients to write something good about you, but it’s worth the discomfort in the long run.
Testimonials are incredibly valuable and are often the deciding factor as to why one adviser is chosen above another.
Building up a healthy bank of positive feedback will give potential clients confidence to employ your services.
You can also display a button on your website showing off your rating. If you’ve earned it, why not shout about it!
Mention your niche
Often advisers avoid mentioning their specialisms for fear of losing customers and there is some logic to this. But if you’re expert in an area, don’t be afraid to mention it.
If you paint a convincing portrait of yourself or your firm as an expert in a specific area of advice it will work wonders for your client base.
Use your profile to demonstrate that you are the person to solve the problem the client needs addressing.
Brief mentions of previous scenarios can help demonstrate how you’ve helped people in the past and show that you have a track record of positive results.
If you’d like to supercharge your profile then please get in touch on 07543 195476 or email firstname.lastname@example.org. We can also spruce up your WordPress website, add Unbiased and VouchedFor ratings buttons, or build you a new site to showcase your business.
Alternatively, if you run another type of business and would like help with your PR, please contact our parent company, Topline PR Ltd.