• Home
  • Our Work
  • Testimonials
  • About Us
  • Blog
  • Contact Us
  • Home
  • Our Work
  • Testimonials
  • About Us
  • Blog
  • Contact Us

Another Day, Another Update To Google’s Search Algorithm

  • Posted by Adam Smith
  • On August 9, 2018

Another day, another Google update and ultimately another potential headache for firms who employ SEO experts to keep them one step ahead of the search engine behemoth.

Trying to keep up with the ever-shifting nature of Google’s search algorithm is enough to drive even the most patient among us to the brink of madness.

No sooner has your SEO team implemented a raft of tweaks and changes to ensure they’re doing all they can to conform to the latest guidelines, then along comes another update which renders all this hard work redundant.

This time, Google hasn’t been specific about the exact nature of the changes to its algorithm aside from revealing it’s a ‘broad core search update’.

A Google spokesman announced that the roll out was completed this week and said webmasters do not need to make any technical changes to their websites.

Improved User Experience

As always, the official motivation behind the update is to improve user experience but Google added that some sites that may have been ‘undervalued’ may see their ranking improve.

However, if your website’s been negatively hit and your SEO firm is scratching its head as to how to reclaim a hard-won position, there’s no official guidance on what you can do.

But, as always, the best policy is keep improving your website, making it as visitor friendly as possible and rich with high-quality content.

And if your website still isn’t mobile friendly then you’re fighting a losing battle. Google has previously announced a ‘mobile first’ ranking policy so this is vital if you want your clients’ websites to rank against competitors.

Google updates such as this offer the ideal opportunity to carry out an audit of your website to ensure the content is accurate, information-rich and accessible on mobile devices.

If you can tick off all these points then you should see your website holding its own against your competitors.

  • Call Adam on 07543 195476 for a free, informal chat about your public relations requirements.

0 Comments

Recent Posts
  • Advice Firm Hires Adviser PR For New Estate Planning Business Launch
  • Importance Of Website News Page Highlighted By Financial Adviser Survey
  • Make Your Unbiased And VouchedFor Profiles Stand Out From The Crowd
  • 5 Ways You Can Improve Your Company Website
  • Advisers Have A Key Role To Play In Stamping Out Financial Fraud
Archives
  • July 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • September 2018
  • August 2018
  • July 2018
  • June 2018

Reputation Building Is Key To Countering Trust Issue With Financial Advisers

Previous thumb

Time Financial Planning Hires Adviser PR To Spearhead New Client Campaign

Next thumb
Scroll
Keep in Touch

Adviser PR offers public relations and content consultancy services to financial, mortgage and legal professionals. Get in touch if you need help with press releases, content, blogs, newspaper advertising, media relations and reputation building.

 

Adviser PR is a trading style of Topline PR Ltd.

 

Recent Posts
  • Advice Firm Hires Adviser PR For New Estate Planning Business Launch July 12, 2019
  • Importance Of Website News Page Highlighted By Financial Adviser Survey May 24, 2019
  • Make Your Unbiased And VouchedFor Profiles Stand Out From The Crowd April 17, 2019
Our Services
      • Public Relations
      • Communications
      • Storytelling
      • Press Releases
      • Media Relations
      • Professional Photo/Video
      • Content Creation
 © 2020 Adviser PR
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok