Another Day, Another Update To Google’s Search Algorithm

Another day, another Google update and ultimately another potential headache for firms who employ SEO experts to keep them one step ahead of the search engine behemoth.

Trying to keep up with the ever-shifting nature of Google’s search algorithm is enough to drive even the most patient among us to the brink of madness.

No sooner has your SEO team implemented a raft of tweaks and changes to ensure they’re doing all they can to conform to the latest guidelines, then along comes another update which renders all this hard work redundant.

This time, Google hasn’t been specific about the exact nature of the changes to its algorithm aside from revealing it’s a ‘broad core search update’.

A Google spokesman announced that the roll out was completed this week and said webmasters do not need to make any technical changes to their websites.

Improved User Experience

As always, the official motivation behind the update is to improve user experience but Google added that some sites that may have been ‘undervalued’ may see their ranking improve.

However, if your website’s been negatively hit and your SEO firm is scratching its head as to how to reclaim a hard-won position, there’s no official guidance on what you can do.

But, as always, the best policy is keep improving your website, making it as visitor friendly as possible and rich with high-quality content.

And if your website still isn’t mobile friendly then you’re fighting a losing battle. Google has previously announced a ‘mobile first’ ranking policy so this is vital if you want your clients’ websites to rank against competitors.

Google updates such as this offer the ideal opportunity to carry out an audit of your website to ensure the content is accurate, information-rich and accessible on mobile devices.

If you can tick off all these points then you should see your website holding its own against your competitors.

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