Reputation Building Is Key To Countering Trust Issue With Financial Advisers

  • Posted by Adam Smith
  • On July 16, 2018
Financial advisers are continuing to face an uphill struggle when it comes to how they’re perceived by the general public, the results of a new survey show. The latest release from the Financial Conduct Authority (FCA) as part of its Financial Lives Survey highlights a fear among consumers that advisers are still out to make […]
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How To Find The True Return On Investment Figure Of Your PR Campaign

  • Posted by Adam Smith
  • On July 1, 2018
I recently read an interesting article about how firms can calculate the Return On Investment (ROI) of their PR and marketing campaigns. The piece started by considering the most basic form of ROI calculation which involves deducting the marketing cost from your business’s sales growth then dividing this by the market cost. So, if sales […]
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